#HigherEd Marketing Memos: How asking for permission got Longwood University a SnapSync video hit with Jason Mraz

Longwood had it all with an all-time, engaging hit SnapSync video Published on Facebook in August 2018, our #SnapSync video featuring Singer Jason Mraz and his latest song “Have it All” has become the most viewed and engaging Longwood video of all time. When I shared the news in the #HigherEdSocial Facebook Group, Karine Joly […]

Higher Ed Marketing Memo by Mary Jo Stockton

This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.

Chalyce MacDonald, Utah State University. Chalyce MacDonald, Utah State University,
Web Analytics for Higher Ed Course Alum

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